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  • Crisis Management Case Study: Chipotle E. Coli Outbreak (2015)
    As media coverage amplified images of sick customers and shuttered restaurants, Chipotle’s reputation crumbled Sales dropped by nearly 30%, and customer traffic declined sharply, with long-term loyalists questioning whether the brand could be trusted again
  • Polpeo - Crisis Simulations For Brands Their Agencies
    Polpeo’s realistic and immersive crisis simulations prepare you to communicate successfully in a crisis Our crisis simulations recreate the experience of managing a crisis as it unfolds and spreads over social, digital and traditional media
  • Crisis Recovery: Chipotle - Polpeo
    Chipotle spent half of 2015 going through repeated crises as customers across America came down with illnesses So how did they recover?
  • Chipotle Crisis Communication Analysis | DOCX - SlideShare
    Chipotle’s business sales were down as low as 37 percent in some stores because of the outbreak, and investor sales were down 30 percent (Neate, 2016) Chipotle was accused of being misleading to customers and investors, causing many to lose trust in the brand
  • Crisis Management and PR Recovery: Navigating the E. Coli Outbreak and . . .
    This paper analyzes Chipotle Mexican Grill’s public relations strategy in response to the 2015 E coli outbreak that severely impacted its reputation and financial standing
  • Polpeo Crisis Simulator
    Polpeo's crisis simulator provides realistic scenarios to help organizations prepare and communicate effectively during crises
  • Chipotle Archives | Polpeo
    Chipotle spent half of 2015 going through repeated crises as customers across America came down with illnesses It had to deal with: E coli outbreaks in Seattle (July 2015, five people sick from an unknown source), and a further 12 states…
  • Crisis Communications Training | Polpeo - Crisis Simulations
    Using Polpeo’s simulation platform, delegates will experience managing a crisis as it breaks and spreads over social and digital media They will feel the pressure of making decisions, leading a team, setting the strategy for the crisis and managing the organisation’s response
  • Crisis Simulation | Polpeo - Crisis Simulations
    Polpeo’s bespoke crisis simulations give you the closest thing to real-life experience, to prepare you to communicate successfully in a crisis Our content team will create a realistic crisis scenario that your organisation could face (anything from a societal movement campaign to a data breach)
  • How E. coli and Norovirus Exposed Chipotle’s Farm-to-Restaurant Supply -
    Discover how Chipotle’s farm-to-restaurant model unraveled during the 2015 E coli and norovirus outbreaks and the vital food safety lessons





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